About
Resugar

We are a passionate team of individuals who have come together to solve one of the biggest health crises facing humanity today: sugar addiction. We believe consumers deserve better and shouldn't have to choose between their health and delicious food.
To nourish the world and fill it with tasty, good-for-you products, we've focused our attention on sugar because it is in almost every consumable product. We are driven by the impact sugar has on people's lives and believe that replacing it with Resugar solutions can change the world without changing the taste of the food products people know and love.

Team

Niv Ben-Ami
Co-Founder & CEO
Niv Ben-Ami
Co-Founder & CEO
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Niv Ben-Ami gained years of technical experience in the hi-tech industry. During the past few years, he has been immersed in sugar reduction solutions as he focused on building Resugar’s business and technology. His entrepreneurial spirit and passion for healthy and delicious food are what led him to found Resugar.
Ron Livny
Co-Founder & President
Ron Livny
Co-Founder & President
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Ron Livny has dedicated his professional career to helping people improve their lives through adopting healthy habits. He is passionate about health and deeply believes everyone should have access to nutritious and delicious foods.
Eiichi Shimizu
Director of Resugar Japan
Eiichi Shimizu
Director of Resugar Japan
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As a seasoned business development specialist, Eiichi spent the last 20+ years working as an independent advisor to many cross border private equity deals including startups in the US, Israel and Japan. He has lived in Africa, N. America, Europe and SE Asia before returning to Japan in 2011
Dr. Michael Zviely
CTO of Resugar R&D
Dr. Michael Zviely
CTO of Resugar R&D
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Dr. Michael Zviely has an extensive background in the food technology industry. Before joining Resugar, he served as the Global V.P. of R&D and Science at Frutarom Ltd. and the V.P. of R&D at Virdia Inc. Dr. Zively has also held V.P R&D. at O’Laughlin Ltd. and DouxMatok. He serves as an advisor for several food tech companies and is a visiting professor at Jiangnan University in China. Dr. Zively earned his Ph.D. in chemistry and Post Doctorate in organic chemistry from The Hebrew University.
Professor Yuval Shoham
Head Of R&D (at the Technion)
Professor Yuval Shoham
Head Of R&D (at the Technion)
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Professor Yuval Shoham has an impressive history in academia. He earned his Ph.D. in biochemical engineering from M.I.T. He was the Dean of Faculty for the Biotechnology and articles and chapters in books and holds several patents. Over the years, he has been involved in several industrial projects, including developing a new enzymatic process for making low-calorie natural juices.
Professor Amir Aharoni
Senior director, Resugar R&D - Department of Life Sciences and the National Institute for Biotechnology in the Negev
Professor Amir Aharoni
Senior director, Resugar R&D - Department of Life Sciences and the National Institute for Biotechnology in the Negev
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Prof. Amir Aharoni is a principal investigator (PI) at the department of Life Sciences at the Ben-Gurion University in Israel. He is an expert in the field of protein engineering. Prof. Aharoni served as an advisor for several established and early-stage companies including Teva, Emendo Biotherpeutics and Biolojic Design.
Dr. Benjamin Striem
Senior Food Technologist
Dr. Benjamin Striem
Senior Food Technologist
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Dr. Benjamin Striem is a leading food technologist with more than 30 years of experience developing products for the industry. He is considered one of the foremost global experts in soybeans and has a Ph.D. in biochemistry.
Yael Leader
Senior Food Technologist
Yael Leader
Senior Food Technologist
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B.Sc. in biochemistry and food science. Over 15 years of experience in the food industry, mainly in R&D and as a CTO.
An expert in sugar reduction & elimination, mainly in the ice cream & beverage industries.
Ron Elitzur
Head of US Operations Bio
Ron Elitzur
Head of US Operations Bio
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Ron Elitzur - Head of US Operations Bio: Ron has over 20 years of experience introducing innovative and novel products and services to the Fortune 500. Ron earned his bachelor in Economics from Tel Aviv University and his Master in Business Administration from the University of Michigan in Ann Arbor. Ron resides in the Ft. Lauderdale - Miami area and enjoys a healthy lifestyle.

Our Offices

USA
Japan
Israel
Miami
21312
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Takasaki
2668-14 Nakamurodamachi
Takasaki City, Gunma Japan
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Israel HQ
Habsor 167 st, Shoham 6081108, Israel
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Position Managment Tel Aviv, Israel

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    Position Marketing New York, USA

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      Position Tehnology Tokio, Japan

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